WEBSITE CONTENT FUNDAMENTALS: DELIVERING A STRATEGY THAT CONNECTS AND CONVERTS
In this whitepaper, digital agency twentysix and DXP Optimizely collaborate to explore the current state of play of content strategy for the web. By unpacking six core challenges facing enterprises with content-rich websites, we discuss the approaches and operations needed to deliver an effective web content strategy that connects and converts.
We believe your website content has the power to influence your business goals. Download the whitepaper to learn how.
We'll exploreIn this whitepaper, we'll be discussing:
- Aligning internal stakeholders on the purpose and importance of your site
- Understanding complex audience groups and how to serve them
- Evaluating which content will help you achieve your business goals
- Empowering teams and implementing people-centric governance
- Measuring content performance and continuous improvement
who we are
twentysix is the UK’s No.1 digital agency. We partner with brands to build better businesses - not just better marketing. We’ve been delivering unrivalled digital experiences with Optimizely for over 12 years and we’re proud to be an Optimizely Platinum Partner. Find out more.
Optimizely is a leading digital experience platform (DXP) helping enterprise-level organisations unlock their digital potential through cutting-edge content, commerce and experimentation capabilities. Learn more.