What's happening:

In today’s market, every ecommerce retailer is driven by performance and a hunger for growth. But how do marketing leaders strike a balance between building long-term brand recognition, attracting new customers, nurturing existing customers, and performance marketing that’s driving short-term revenue?

In the second webinar in our Retail Realities series, we explore why affiliate marketing should be renamed partnership marketing and challenge the industry with the provocation that any significant influencer strategy should be managed as an affiliate partner.